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February 2012

The Main Drag - (Not Such a Drag!)

On 25 February, the MAIN DRAG for hits Oxford Street for Mardi Gras. On the Saturday before the Mardi Gras parade, the City of Sydney, the 2010 Darlinghurst and Surry Hills Business Partnership and the Sydney Gay and Lesbian Mardi Gras will bring the Drag Queens back to the Golden Mile.

For years, Shop Yourself Stupid was a major part of the Mardi Gras calendar. The day was a crazy mixture of drag queens, shopping and cocktails. Once again drag queens will stroll up and down the Golden Mile: generating interest, stopping traffic, attracting customers and promoting Oxford Street as the premier destination for international, interstate and local visitors alike.

Drag performances will be staged outside key gay venues, in Taylor Square and up and down Oxford Street. A ‘Dorothy’ look alike competition will be held on the day. In addition, a wheel of fortune will be positioned along the street, allowing shoppers to compete for prizes. There will be prizes for shoppers, free massages in Taylor Square, buskers, muscle boys and zumba classes.

The Main Drag is an initiative that ensures local businesses benefit from the tens of thousands of tourists who pour into Sydney for Mardi Gras.

INFO: Phone Alice Chatwood, Business Precinct Coordinator for City of Sydney on 9265 9831

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